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Download e-book Emoti-coms: A marketing guide to communicating through emotions

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What Are Emojis?

Taco bell, along with the entire world was waiting patiently for the taco emoji. When the day came, they were ready. The TacoEmojiEngine is live. Social Media presence and Digital Advertising was possibly the most ignored factor in deciding the election. This group of candidates have obviously caught on to the trends, but perhaps a few of the campaigns should have stayed on the proverbial whiteboard:. The HillaryClinton campaign has discovered emojis. No parle France, but I do speak creepy.

Emoti-Coms: A Marketing Guide to Communicating Through Emotions

Fluent, in fact, so I can attest that this will weird you out:. This is definitely a sharp cheddar on the cheesiness scale, but this video displays brand association with a love story for the modern age. Bringing one of the newest marketing trend to one of the first great marketing platforms — the billboard. Marvel tried to break the internet over Reddit and Imgur when they first unveiled this billboard in Los Angeles. I swore an oath to never keep up with the Kardashians, but her self-branded emoji keyboard has me:?.

Brands are constantly fighting for position as the most current and engaging company out there.

Oftentimes, brands try a little TOO hard to connect with new audiences. MasterCard please show yourself out.

Bestselling Series

Marketing and Growth Director at AdHawk. Helping business find confidence and success online, one hefty article at a time. For a breakdown of how all emojis look on each platform above, check out emojipedia.

Coca-cola Coca-cola is not a soft-drink company — they are a marketing company. Taco Bell Taco bell, along with the entire world was waiting patiently for the taco emoji. Popular Features. New Releases. Emoti-coms : A marketing guide to communicating through emotions. Description Marketing is broken.

Do Emojis Have Staying Power?

Everyday, consumers are bombarded with thousands of commercial messages, and they have become increasingly adept at screening out or instantly forgetting them. The advertising quest for eyeballs is floundering and research and developments in technology suggest that reaching people will only get increasingly difficult with time.

Meanwhile, exciting breakthroughs in neuroscience and psychology have given us greater insights into human emotions than ever before.


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And important findings suggest that marketing communication - and consumers - can benefit from this. Companies that change their promotional efforts to focus on emotional engagement with their would-be customers can convey values and benefits more accurately, be more persuasive, gain better memorisation, have their marketing go viral with greater speed, and ensure they get the best possible returns from product placement and celebrity endorsement. A share of heart, not a split-second of attention, must now be the goal of all marketers.

Charles Bal (Author of Emoti-coms)

Emoti-coms is the revolutionary guide to this new approach. Lucidly covering the theoretical groundwork and introducing actionable ideas, hints and tips for your own emotion-based campaigns, it also addresses the ethical dimension of thisa new and powerful way of getting your message out to the world. A fascinating and provocative read for all marketing and communications professionals.

What We should Know About Emotions 2. How Emotions Matter to Consumers 3.


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Emotion, the Holy Grail of Brands? Share of Heart, the New Paradigm of Communication 5.

Copywriting Secrets: How To Sell Using Emotional Triggers

About Xavier Quattrocchi-Oubradous Xavier Quattrocchi-Oubradous is an artist-turned-investment-banker-turned-media-entrepreneur. After many years of cello practice, trying unsuccessfully to emulate his family roots, he graduated in management at Dauphine University, Paris and in political sciences at Sciences Po, Paris. His business career started with financing industrial projects at investment banks Calyon and GE Capital.